Thursday, June 14, 2012
Internet Explorer 7 Tax
An Australian online store decided it had waited enough for its customers to update to a more recent browser, and to make sure they did they came up with an original way to slightly "nudge" them in the right direction: adding a 6.8% IE7 Tax to anyone using that browser to buy in their store.
The IE 7 browser is now five years old, and completely "obsolete" in technological terms. In fact, even though it's used by just a small number of users, it requires lengthy (and often annoying) special cases and workarounds to make web pages look like they're supposed to, and that's precisely why kogan.com decided to charge a little bit extra for it.
... I just think there would be lot more situations where we could use similar techniques... don't you?
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